Internet social networking leader MySpace is joining Google Inc. MySpace owned by News Corp. That raised questions whether MySpace might try to build its own proprietary platform much like Facebook has already done. Google also disclosed for the first time that another popular social networking site Bebo. All told OpenSocial s potential audience is expected to exceed million people. This is more likely to get developers attention Valdes said Thursday. In September MySpace s U. audience totaled million compared with . million for Facebook according to the latest data from comScore Media Metrix. Facebook s booming membership encouraged Microsoft Corp. to pay million for a . percent stake in Facebook last week a deal that valued the year old startup at billion. This clarifies the battle lines but it s not just a two way conflict Valdes said. online auctioneer eBay Inc. and Internet retailer Amazon. haven t picked a side yet. It s also possible that thos! e Web sites might introduce competing platforms for social networking widgets. Because social networks are attracting so many users they are emerging as potentially lucrative advertising channels. Google already has been placing text based ad links on MySpace just as Microsoft has been doing at Facebook. The partners share the ad revenue with each other. OpenSocial will become the de facto standard for developing applications right out of the gate DeWolfe said. Everyone is invited to join Schmidt said. There has been no effort to discriminate or exclude. Facebook didn t get any notice about OpenSocial according to company spokeswoman Brandee Barker. This material may not be published broadcast rewritten or redistributed.
Source: http://www.boston.com/business/technology/articles/2007/11/02/myspace_gets_social_with_google
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