will launch a massive year long blitz of marketing and special events to mark years in existence. But the fete won t include a commemorative book or even much nostalgia on the popular cars of yesterday. automaker officially turns on Sept. Advertisement The centerpiece of GM s celebration will be a massive cyber effort called GMnext. The automaker s top executives kicked off the celebration Thursday with an online chat. In the process we also hope to spark a broader global discussion on these important topics. All can be found at the automaker s newly created Web site GMnext. The automaker will court young consumers by expanding its presence online and sponsoring rock festivals in key growth markets. GM also is beginning to set plans to celebrate its actual birthday on Sept. GM will hold events around the world with the main celebration at its world headquarters in Detroit. began the car company that would become today s General Motors Corp. By the s nearl! y one of every two vehicles sold in the United States was made by GM. The company sold . million cars and trucks in its peak year. Sales in were nearly half that at . GM s anniversary plans are a departure from Ford Motor Co. s centennial celebration in a milestone that was steeped in the Dearborn automaker s rich heritage. You can reach Sharon Terlep at or sterlepdetnews. Don t ask me why. Lee a scholarship according to Cecil and Alberta Lee the player s parents. Overall album sales were down . com will be the centerpiece of its massive celebration marking years. Detroit tax breaks go to the well heeled Oct. South of the equator Ford and GM prosper Aug. Special Report UAW contract talks Jun.
Source: http://www.detnews.com/apps/pbcs.dll/article?AID=/20080104/AUTO01/801040357/1148
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